![]() ![]() It must be said that Facebook’s immense database of information on its users, including their habits, likes, and dislikes has been a double-edged sword. To give you an example of the platform efficiency, running an app marketing campaign via Facebook Ads, app marketers can reach out to females 30-35 years old, who are moved to the city recently and looking for new furniture to buy. And knowing what are Facebook Ads cost is essential.īecause Meta, its parent company, also owns Instagram – the leading photo + video-sharing social media platform, WhatsApp – the leading messaging platform, advertisers are provided with a full spectrum of tools to reach multiple generations with specific interests chosen from a very comprehensive list built on data Facebook users provided the platform over the years. ![]() In fact, for any startup that launches a new product or service and needs to reach its potential customers, Facebook Ads is one of the two options, Google Ads is the other one, that they have to use to succeed in a market. Even with TikTok, the only rival of Facebook, rising quickly to match its capabilities in advertising, its ad platform yet provides the best reach and targeting options and, after going through lots of iterations over the years, its dashboard is easy to use and it serves millions of marketers around the globe. The Facebook Ads platform occupies a unique position on the social media marketing landscape. ![]()
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